Do you remember to frame the use of tests – before sending the link?

Yes, the test link comes with a thorough introduction – but many candidates click directly on ’Start test’ without reading the content and the important instructions that are crucial for achieving the most accurate result possible.

By introducing the test properly before sending the test link, you reduce the risk of bias and get a more accurate picture of the test person. Why framing is important?

Your introduction can create a sense of security and neutrality, or it can unconsciously influence the test person’s responses.

Tests used in a business context are particularly susceptible to social desirability, where test persons tend to answer in the way they think they should, rather than what truly reflects them. Therefore, clear framing is essential to ensure honest responses and the most accurate results.

Three key factors to be aware of:

• Limited self-awareness means that many people do not have direct access to their own motives and reaction patterns. They therefore identify with types that feel most familiar and socially acceptable.

  
  

• Confirmation bias means we (unconsciously) seek to confirm the self-image we already hold, e.g., as dutiful, conscientious, and responsible.

  
  

• Social desirability bias occurs when we respond based on who we believe we ”should” be in a given profession rather than who we truly are. This is particularly evident in industries with strong norms for desirable behavior.

You can read much more about bias in the use of workplace tests in the article: What you as a test responsible should pay special attention to!

With proper framing – before you send the test link – you reduce the risk of this type of bias and ensure a more accurate picture.

1. Create understanding of the purpose

• The test measures motivation, values, and behavioural patterns – not abilities, skills, or intelligence. 

• The result is used for dialogue and reflection – not to judge right or wrong.

2. Help the candidate provide honest answers

• Emphasise that candidates should respond based on what is generally true throughout their life – not just in a particular job or situation.

• Encourage candidates to trust their first instinct, as it is often the most accurate.

• Explain that honesty is essential for obtaining a meaningful result.

3. Create a sense of security

• Explain that no one sees the responses to individual questions  – only the overall profile is visible.

• All types are equally interesting and equally valuable.

• The test is not an exam – no one can ‘score better’ than others.

4. Pay attention to double statements

• Candidates should select ‘usually true’ or ‘very true’ only if both statements in the question are accurate for them.

5. Be aware of your own role

• Your introduction can create bias – avoid emphasising certain values or linking the test to the company’s current priorities.

• Keep your language neutral and general, so the candidate responds based on themselves.

Below is an example of an email to a candidate, sent before a “second interview” in a recruitment process:

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